On Tuesday June 5, 2012, Sheraton Mall launched the first stage of its Going Greenproject. Noting concerns about the amount of waste stream going into the dump, the aimof the mall is to attempt to reduce this amount by 75% by the end of 2012.
Kim King explained, “this is not a project that we could undertake single handed so wehave enlisted the assistance of B’s Recycling, Paradise Green Energy, Be the Change andour tenants to ensure its success”
With the assistance of Fraser Young from Be the Change, (a new non profit organizationrun by volunteers who are committed to bringing forth an environmentally sustainable,spiritually fulfilling and socially just human presence on this planet), Sheraton Mall wasgiven the guidance required to get this project up and running.
Sheraton Mall views this as an imperative step aside from the fact that the nation has todeal with the problems of a landfill that is being pushed to capacity, but they also see agreat opportunity in being a proactive force in helping change the island that we holddear.
“We will be conducting an active marketing campaign that will inform the public of thesteps that are being implemented to ensure that everyone is aware that Sheraton Mall isleading by example. We are hoping that our neighbouring community and our customerswill see this action in a very positive light and will be drawn to Sheraton Mall to supportour efforts”, King reported.
Kim King, Operations Manager of Sheraton Mall, places the first set of recyclable plastic and cardboardbox into the specially provided hut.